5 Things Beginners Need To Know About SEO
How many times have you searched for something and found exactly what you were looking for? Pretty much every time? Yep, we’ve all thought about how alarmingly accurate search results get sometimes.
Here are 5 things you need to know about why this happens:
What is SEO?
Search Engine Optimization improves website traffic to a particular web page through search engines. It helps businesses get a filtered audience to their domain to enhance efficiency. SEO is about knowing what kind of words the audience uses to search with and connecting it to the product or service.
SEO is used to work on three aspects:
- Traffic quality
- Traffic quantity
- Organic search results
This means organically maximizing the number of genuinely interested people in what the business is selling and not overspending on advertisements.
How Does SEO Work?
Digital marketing has evolved throughout the years and will continue to do so. Search Engine Optimization is similar to other digital marketing strategies.
Companies focus on a few important things for content optimization. This includes:
- Having a device-responsive design
- Page speed
- Keywords
- Adding links to signal that the content is authentic
Google considers these factors, among 200 others, and alters the web page’s ranking accordingly. With more than a trillion searches per year on Google, companies have to make sure that they position their brand correctly.
Why Is SEO Important?
Now that you have a basic idea of SEO, think about your search behavior on Google. How often do you click the third page in the search results? Hardly ever.
You usually click one of the first three links that pop up. This happens because the first three links are Search Engine Optimized and have organically increased their search ranking by using specific keywords.
Now you’re probably thinking, “Sometimes I see ads too — what’s that all about?”
You’re right. Search results are also promoted through ads. Ad spending for Search Advertising reached about $182,886m in 2021 and will continue to grow paired with Search Engine Optimized content. It brings in more users who buy from the company rather than running after numbers that don’t translate into sales.
Best Tools for Keyword Search
If you’re thinking to incorporate SEO into your marketing mix, here are some resources you can use:
- Google Keyword Planner — One of the most accurate
- Soovle — Keywords available from YouTube, Amazon, Google, Bing, and more
- Jaaxy — Additional support data on every keyword
5 Tips for SEO Beginners
Some other tips that you should consider are:
- Creating High-Quality Content — Add authentic information and avoid misleading.
- Using Google Analytics — Track and analyze website traffic for better personalization.
- Optimizing Images with Keywords — Add keywords in image descriptions and alt texts.
- Keep Learning — Read more about digital engagement trends.
- Play The Faux Consumer — What keywords would you look for when searching?
Good Things Take Time
Search Engine Optimization is an art that takes time to master. The internet is full of resources to help you achieve your goals by working smarter. We encourage you to keep reading up on new trends about digital engagement if you’re a beginner.
After all, SEO is constantly evolving, and so should you.
If you found this helpful, let us know in the comments below.
